Potters Clay Ltd
Last updated: June 2026

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## Who We Are

Potter’s Clay is an interior design studio based in Canterbury, Kent, operated by Daniela and Joshua Potter. We provide residential interior design, design and build, and full renovation services across East Kent.

**Contact:**

Potters Clay Ltd
Company number: 17151575
Registered office: 20 Wenlock Road, London, England, N1 7GU
Registered in England and Wales

Email: hello@pottersclay.co.uk
Phone: +44 7907 552525

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## What Information We Collect

We collect personal information only when you choose to provide it to us. This may include:

– **Name and contact details** — when you book a consultation via Calendly or contact us directly
– **Project information** — details about your home, project scope, and design preferences that you share with us
– **Communication records** — emails, messages, or notes from conversations with us
– **Usage data** — anonymised information about how you use our website, collected via Google Analytics

We do not collect sensitive personal data and we do not collect payment information directly — any payments are handled through third-party providers.

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## How We Use Your Information

We use your information to:

– Respond to enquiries and arrange consultations
– Provide and manage our interior design services
– Send project updates and communications relevant to your project
– Improve our website and services using anonymised analytics data

We do not use your information for automated decision-making or profiling.

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## Legal Basis for Processing (UK GDPR)

We process your personal data on the following legal grounds:

– **Contractual necessity** — to fulfil our obligations when you engage our services
– **Legitimate interests** — to respond to enquiries and improve our services
– **Consent** — for non-essential cookies and analytics (you can withdraw consent at any time)

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## Third-Party Services

We use the following third-party services which may process your data:

– **Calendly** — for booking consultations. Their privacy policy is available at calendly.com/privacy
– **Google Analytics** — for anonymised website usage statistics. You can opt out via our cookie settings
– **Hostinger** — our website hosting provider, based in the EU/EEA

We do not sell or share your personal data with third parties for marketing purposes.

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## Data Retention

We retain your personal data for as long as necessary to provide our services and comply with legal obligations:

– Enquiry data: up to 12 months if no project proceeds
– Project data: up to 6 years after project completion (for legal and financial compliance)
– Analytics data: as per Google Analytics retention settings (up to 14 months)

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## Your Rights Under UK GDPR

You have the right to:

– **Access** — request a copy of the personal data we hold about you
– **Rectification** — ask us to correct inaccurate data
– **Erasure** — ask us to delete your data where there is no legitimate reason to retain it
– **Restriction** — ask us to limit how we process your data
– **Portability** — receive your data in a portable format
– **Object** — object to processing based on legitimate interests
– **Withdraw consent** — at any time, where processing is based on consent

To exercise any of these rights, please contact us at hello@pottersclay.co.uk. We will respond within 30 days.

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the **Information Commissioner’s Office (ICO)** at ico.org.uk or by calling 0303 123 1113.

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## Cookies

We use cookies on our website. Please see our Cookie Policy for full details. You can manage your cookie preferences at any time using the cookie settings banner on our website.

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## Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this policy periodically.

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## Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

Potters Clay Ltd

Email: hello@pottersclay.co.uk
Phone: +44 7907 552525